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100 years of 1000heads
This week, I claimed that companies like ours are the agencies of the future but somebody put me in my place by pointing out that 1000heads is a child of the last century. Day to day work normally gets...
View ArticleThe new face of 1000heads
We have a new look. Perhaps the result of a delayed January detox and an early Spring clean, we’ve tweaked our brand identity and revamped our website. Yet while visual updates are refreshing and...
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Asda’s Mumdex – insight that goes beyond the weekly shop
Asda’s decision to put mothers at the heart of its marketing strategy is no surprise; there is little doubt that as the main shoppers and decision makers for family purchases, this level of insight can...
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Putting customer choice on the menu
Choice is great, right? And in a long tail economy, consumers have more of it than ever. But do we sometimes forget that we have the right to create, and not just make choices, when it comes to what we...
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Organised Acts of Kindness
We’re currently doing some very exciting work with East Village. If you’ve not heard of it, East Village will become London’s newest neighbourhood after the world’s best athletes vacate the current...
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Pinterest: Show, tell… and sell?
Pinterest is the current darling of the social media world (even Obama is on it). With the records for fastest adoption (the time it took to hit 10 million monthly visitors), highest referral traffic...
View ArticleOXO Squeezy Stock – a recipe for WOM
Today we bring you the first Word of Mouth win of the week from OXO. And it comes in the super-traditional form of a TV ad. The ad itself tells the story of OXO’s new product (Squeezy Stock) through a...
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Sweet and sour customer service
As a regular at Pho in Soho, and as a social media addict, I was immediately interested in the Foursquare competition running at my local branch. It awards each month’s ‘mayor’ a free bowl of Pho...
View ArticleHow a YouTube video with no brakes inspired me to see Austria
Some of you may have seen this epic video by David Ellis, a man who basically travels the world and films awsome roller coaster rides (when he’s not being an accountant of course). Me, I enjoy a fair...
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The C-Suite and social media
As debates hot up over whether it’s time for a dedicated social media C-Suite position, here’s a quick round up of insights and perspectives on social media and the C-Suite. First off, an infographic...
View ArticleMaking chocolate sundaes…
Last night I was at dinner with a friend explaining what we do at 1000heads. I’d just got going when his attention was diverted. “What’s that?” asked my dining partner not apparently talking to anyone...
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